Joe Naftal is the CEO of the Penny Prima® brand. As an artist-executive, Joe brings his experience in creative leadership, marketing, and storytelling to the Penny Prima team. Joe has taught classes and seminars for studio owners from across the world on the topics of management, business strategy, marketing, production, and technology as a speaker for DanceStudioOwner.com, the Dance Teacher Summit, the Energize Conference, Chicago National Association of Dance Masters, and United Dance Merchants of America. He is the creator of RecitalProgramAds.com and the Check In Pointe web app and his behind-the-scenes recital guide, Standby in the Wings, has been sold throughout the United States, Canada, the United Kingdom, and Australia. Aside from his work with dance studios, Joe is a lighting designer for theatre, dance, and opera and is a member of United Scenic Artists and the International Alliance of Theatrical Stage Employees. An advocate for arts education, Joe serves on the Board of Directors of the CM Performing Arts Center and Robin Becker Dance and holds a BFA from University of North Carolina School of the Arts.